The Intersection of  Business, Technology and Psychology
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The Genius of Pink Floyd

By Nathan Safran On May 18, 2012 · Leave a Comment

When something or someone has unusually wide appeal and acceptance by consumers it’s natural to ask why. Why has this particular thing been so widely accepted by humanity? What is it about Facebook, that movie, that actor that has engendered such widespread acceptance?

I was recently thinking about this question as it [...]

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The Key to Getting to ‘Yes’ in Business, Relationships and Everywhere Else: the No-Sale

By Nathan Safran On May 14, 2012 · Leave a Comment

In an earlier post, The Single Most Important Concept in Parenting, we talked about the possibility that children know every time we are not paying attention to them.  We pointed out that a great deal of unspoken body language passes between humans and suggested that approaching parenting with that in [...]

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The Genius of Amazon’s Jeff Bezos

By Nathan Safran On May 9, 2012 · Leave a Comment

Farhad Manjoo wrote an insightful column over on PandoDaily titled Nobody Seems to Understand What Jeff Bezos is Doing.  Does He?  In it, he wonders whether Amazon CEO Jeff Bezos is crazy like a fox or if he really doesn’t know what he is doing.  He points to the fact that [...]

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Good Writing Is Good Thinking

By Nathan Safran On May 1, 2012 · Leave a Comment

Often people who have not done much writing but are thinking about starting to do so are put off by the thought of writing.  They may have been indoctrinated with the idea that you have to ‘know how to write’ in order to write.  Or, in the course of thinking about it, they may meet [...]

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The Consequences of a Vacuum in an Organization or Relationship

By Nathan Safran On April 27, 2012 · Leave a Comment

It’s pretty clear to us what happens in an organization or relationship with a negative environment.  Animosity builds, projects start failing, good people start leaving (or in the case of a relationship, divorce/breakup follows).

Less apparent is what happens in a department/organization/relationship that operates in a vacuum.  If the tendency of a manager [...]

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Could Duck Duck Go Be the Biggest Long-Term Threat to Google?

By Nathan Safran On April 26, 2012 · Leave a Comment

I’ve got a new article up on SearchEngineLand: Could DuckDuckGo Be The Biggest Long-Term Threat To Google?

The article takes a look at some of the innovations search engine Duck Duck Go is making in the presentation  of search results and asks if there are elements in their presentation that might threaten Google’s search [...]

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New Column at SearchEngineWatch

By Nathan Safran On April 24, 2012 · Leave a Comment

For those that are interested in SEO and how websites implement internal links, I have a new column up at Search Engine Watch:

How the Web Uses Anchor Text in Internal Linking [Study]

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The Single Most Important Concept in Parenting

By Nathan Safran On April 22, 2012 · Leave a Comment

Established research tells us that children get their sense of self-worth from their parents.  Research tells us this and we know it to intuitively be true—children are not born knowing what to think of themselves, they take their cues from their parents.  In a simplistic sense, this is why different children have varying degrees of [...]

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Damned If You Do, Damned If You Don’t in Product/Usability Design

By Nathan Safran On April 11, 2012 · Leave a Comment

Sometimes there are rock and hard place decisions to make in usability/product design.  I recently placed an order on Amazon.  A day or so later, I changed the shipping options a few times,  flipping back and forth between the various options to see how the delivery date and shipping charges changed.  After deciding on a [...]

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Great Timing is No Accident

By Nathan Safran On April 2, 2012 · Leave a Comment

If you were to survey a set of great entrepreneurs about the major factors that helped contribute to their success, surely among their answers would be ‘great timing’.  But what comes to mind when we hear ‘great timing’ is an accidental occurrence of chance.  Steve Jobs had great timing, not because he was able to [...]

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  • About the Author
    Nathan Safran is a former Analyst at Forrester Research where he covered the Digital Home. While at Forrester, Nathan authored research studies on trends, attitudes and behaviors of consumers toward technology adoption and use.

    Nathan has been quoted as a subject matter expert in publications such as the Wall Street Journal, USA Today and Fortune magazine. Currently, Nathan heads the Research Department at Conductor, Inc an SEO Technology Platform firm.

    Nathan writes at exceljockey.com about the intersection of Business, Technology and Psychology. See the About page for more info. Follow Nathan on Twitter: @Nathan_Safran
  • Featured Posts

    • Why Facebook, the Leading Social Network, Is Not Actually Very Social (and how they can fix it)
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    • The Genius of Pink Floyd
    • The Key to Getting to ‘Yes’ in Business, Relationships and Everywhere Else: the No-Sale
    • The Genius of Amazon’s Jeff Bezos
    • Good Writing Is Good Thinking
    • The Consequences of a Vacuum in an Organization or Relationship

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